Why Aluminum?

Why Aluminum?

Aluminum is a permanent material 

Unlike plastic which degrades over time with recycling, aluminum is infinitely recyclable, making it one of the highest-valued recyclable materials available. Nearly 75% of all aluminum ever produced is still in use today. 


Aluminum is a permanent material, meaning it is capable of being recycled multiple times without losing its original properties. Other potentially recyclable materials such as glass, plastic and tinplate come with drawbacks such as a shorter lifecycle, higher transportation footprint or high recycling costs. 


We chose aluminum for our Natural Body Wash bottles as a shower-safe, recyclable alternative to plastic. So far by going aluminum we’ve saved 1.8 tons of plastic from the ocean, landfill or incinerator; that’s roughly the weight of 20 baby elephants. And we’re just getting started.



We utilize aluminum alloys of higher hardness to make our bottles both ultra light and require a lower consumption of aluminum. 
Epoxy resins have been mainly used for interior coating of aluminum containers which can contain endocrine disruptors. Our containers use certified BPA-NI (Not Intent) liners which remain free of endocrine disrupting bisphenol A (BPA). They are safe for the body and environment. 

Our printing inks are mineral oil free with 61% plant-based renewable content. 




Our aluminum suppliers are dedicated to a decarbonization pathway including resource transparency, reusing water waste, heat recovery and 70% lower overall emissions. 90% of the energy used to produce our aluminum comes from clean and renewable energy. Our aluminum is sourced from Europe and Russia where 75% of electricity used in the aluminum industry comes from hydroelectric power, 6% other renewable and 9% nuclear versus China which used 90% electricity from coal. 


From our formula and packaging to our shipping practices and manufacturing partners, we are committed to being climate conscious. Not only by improving our current standards, but ensuring that our future decisions are as clean—and green—as we can make them.